An Overview of the Design of BIMI

Document Type Expired Internet-Draft (individual)
Authors Seth Blank  , Neil Kumaran  , John Levine 
Last updated 2019-09-12 (latest revision 2019-03-11)
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This Internet-Draft is no longer active. A copy of the expired Internet-Draft can be found at


Brand Indicators for Message Identification (BIMI) provides a mechanism for mail senders to publish a validated logotype that mail receivers can display with the senders' messages. This document provides a brief overview of BIMI and examines some of the trade offs and decisions in its design. Discussion venue Comments on this draft may be directed to the BIMI list at


Seth Blank (
Neil Kumaran (
John Levine (

(Note: The e-mail addresses provided for the authors of this Internet-Draft may no longer be valid.)